Hearts or minds? Identifying persuasive messages on climate change

Sun, 03/01/2015

Publication Site

Authors: Bethany Albertson, Ph.D. and Joshua William Busby, Ph.D.

Publication: Research and Politics, SAGE Publications

In this article, RGK Center Associate Professor Joshua Busby and co-author Bethany Albertson draw attention to the appeals that best persuade the U.S. public on climate change. Using an experimental design, Drs. Busby and Albertson assessed a diverse sample of 330 participants on their responses to four different appeals. The experiment yielded some surprising results particularly with regard to the impact that varying degrees of climate change knowledge had on participant response to the persuasive messaging. Read the full article here.