March 1, 2015 | Publications

Hearts or minds? Identifying persuasive messages on climate change

Authors: Bethany Albertson, Ph.D., Joshua William Busby, Ph.D.

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In this article, RGK Center Associate Professor Joshua Busby and co-author Bethany Albertson draw attention to the appeals that best persuade the U.S. public on climate change. Using an experimental design, Drs. Busby and Albertson assessed a diverse sample of 330 participants on their responses to four different appeals. The experiment yielded some surprising results particularly with regard to the impact that varying degrees of climate change knowledge had on participant response to the persuasive messaging.

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